“Dateline Premium” is a new channel subscription that NBC announced recently on Apple Podcasts.
It is an ad-free plan with a seven-day free trial and costs $2.99 per month or $29.99 per year. Episodes are ad-free, subscribers have first access to new material, and they also get exclusive bonus content.
The “Dateline” podcasts from NBC cover real crime stories in greater detail. Dateline NBC, Dateline: Missing in America, The Seduction, Motive for Murder, The Thing About Helen & Olga, The Thing About Pam, Mommy Doomsday, 13 Alibis, and Killer Role are among the titles. One of the most popular podcast content genres is true crime, and NBC’s “Dateline” is currently one of those.
Listeners who purchase a “Dateline Premium” subscription receive more than 400 hours of premium radio content. In 170 nations and regions, iOS devices can access the subscription. On Apple Podcasts, it may be found on the “Dateline NBC” channel.
The popularity of TV podcasts is growing, and NBC is capitalizing on this trend. An NBC spokeswoman told Digiday that 775 million people had downloaded the audio version of “Dateline” TV broadcasts since it launched in 2019, with more than 30 million of those downloads occurring in the previous month.
On Apple Podcasts, the true crime subgenre is very popular. “Crime Junkie” is ranked first on the list of the top shows. best show. “Dateline NBC” is ranked third in the true crime category and ninth overall.
The “Top Subscriber Shows” and “Top Subscriber Channels” rankings, which rank the top 100 shows and channels available via subscription in the US, UK, Canada, and Australia, were unveiled by Apple last week. Although it’s unclear how many of their listeners are also subscribers, at least 25% of the podcasts on the overall top shows listing offer a subscription option.
Launched in June 2021, Apple Podcasts Subscriptions offers subscribers ad-free listening, early access to new episodes, additional material, and more. Apple charges a 30% commission for the first year of a subscription, which is reduced to 15% for renewals. The internet giant bragged that one in five subscriptions had an uptake rate of over 10% six months following the launch of Apple Podcasts Subscriptions. According to the firm, Apple Podcasts’ subscriber base has increased by 300% since its inception.
Apple and Futuro Studios signed a contract earlier this month to create original podcasts. Recent investments made by the firm include “Hooked,” “Missed Fortune,” and “Run, Bambi, Run,” three original Apple TV+ podcasts.
On the Dateline NBC channel and show pages on Apple Podcasts for the iPhone, iPad, and Mac, Dateline Premium is accessible in 170 nations and territories. Prior to the network’s Season 31 premiere of “Dateline” on Friday, September 16, at 9 p.m., the podcast subscription makes its debut. ET.